Work

An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents

Year: 2022

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-10-2021-0786

Authors: Nirma Sadamali Jayawardena, Mitchell Ross, Sara Quach, Debra Grace

Institution: Griffith University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4310356236

FWCI: 4.396

Cites: 47

Cited by: 29

Related to: 10