Work

The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers

Year: 2022

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2022.113490

Authors: Veronica Rosendo-Rios, Paurav Shukla

Institutions: CUNEF Universidad, University of Southampton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4310425528

FWCI: 7.592

Cites: 54

Cited by: 48

Related to: 10