Work

What can satisfy customers in servitization? Service or goods innovation

Year: 2022

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-03-2021-0161

Authors: Xiaohong Xiao, Chengxu Zhou, Hongyi Mao

Institutions: Guizhou University of Finance and Economics, Southwest University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4311062830

FWCI: 2.198

Cites: 79

Cited by: 16

Related to: 10