Work

The impact of sequential versus simultaneous media exposure on online advertising effectiveness

Year: 2022

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2022.2154055

Authors: Fotini Theodorakioglou, Leonidas Hatzithomas, Christina Boutsouki

Institutions: University of Macedonia, Aristotle University of Thessaloniki

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4311237447

FWCI: 0.98

Cites: 42

Cited by: 10

Related to: 10