Work

Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model

Year: 2022

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.103230

Authors: Jian Li, Jinsong Huang, Yaqi Li

Institution: Beihang University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Beihang University

Awards: G1288830318, 基于个性化与跨情境线索的定向广告信息加工机制研究

OpenAlex ID: W4311968175

FWCI: 30.58

Cites: 62

Cited by: 107

Related to: 10