Work

Championship and Sponsor Analysis in Intercollegiate Athletics: A Case Study Examining the Effects of Identification, Expectations, and Game Outcomes on Event Sponsorship Evaluations

Year: 2022

Type: article

Study design: Observational Study

Source: International Journal of Sport Communication

DOI: 10.1123/ijsc.2022-0127

Authors: Natalie Brown-Devlin, Michael B. Devlin, Vincent Peña

Institutions: The University of Texas at Austin, Texas State University, DePaul University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4312700217

FWCI: 0.42

Cites: 92

Cited by: 5

Related to: 10