Work

Integrierte Markenführung im digitalen Zeitalter

Year: 2022

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-38091-5

Authors: Mijka Ghorbani, Arne Westermann

Institution: International School of Management

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4313348674

FWCI: 4.909

Cites:

Cited by: 16

Related to: 10