Work

When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea

Year: 2022

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2022-0275

Authors: You Jeong Hong, Beomjoon Choi, Kyogu Lee

Institutions: Seoul National University, California State University, Sacramento

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4313404080

FWCI: 1.998

Cites: 68

Cited by: 12

Related to: 10