Work

Research on Precision Marketing Strategy of Commercial Consumer Products Based on Big Data Mining of Customer Consumption

Year: 2023

Type: article

Source: Journal of The Institution of Engineers (India) Series C

DOI: 10.1007/s40032-022-00908-7

Author: Lili Fan

Institution: Shijiazhuang University of Applied Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4313430133

FWCI: 1.424

Cites: 12

Cited by: 9

Related to: 10