Bracing for the sting of disposal: Product purgatories encourage mental simulation of the disposal process
Year: 2023
Type: article
Source: Journal of Consumer Psychology
DOI: 10.1002/jcpy.1342
Authors: Mathew S. Isaac, Poornima Vinoo
Institutions: Seattle University, Indian School of Business
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4313640356