Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism
Year: 2023
Type: article
Study design: Observational Study
Authors: Hyowon Hyun, Dongyoup Kim, Jungkun Park
Institutions: Hanyang University, Gachon University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4313654848