Normative influence and masstige purchase intention: Facilitators, inhibitors, and the moderating effect of celebrity endorsement
Year: 2023
Type: article
Study design: Observational Study
DOI: 10.1111/ijcs.12897
Authors: Swati Gupta, Sahil Raj, Devinder Pal Singh, Amanpreet Singh, Minas Kastanakis
Institutions: Punjabi University, ESCP Business School
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4315640904