Work

Will you speak up for me? Inducing retail store managers’ engagement with MNCs’ brands across cultures

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of International Business Studies

DOI: 10.1057/s41267-022-00595-7

Authors: Nikolaos G. Panagopoulos, Bulent Menguc, Ryan Mullins

Institutions: Ohio University, University of Leeds, Clemson University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4315647871

FWCI: 0.782

Cites: 91

Cited by: 5

Related to: 10