Enhancing Value Co-creation Behaviors Through Customer Engagement In The Moroccan Hotel Context: How Does It Influence Customer Satisfaction And Brand Image?
Year: 2023
Type: article
Study design: Observational Study
Authors: Zineb Bouchriha, Sabra Farid, Smail Ouiddad
Institutions: Université Hassan 1er, Cadi Ayyad University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4316039780