Work

Perceived injustice and brand love: the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters

Year: 2023

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-06-2022-4035

Authors: Fayez Ahmad, Francisco Guzmán

Institutions: Appalachian State University, University of North Texas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W4317433210

FWCI: 3.702

Cites: 81

Cited by: 14

Related to: 10