Work

The impact of impression construction consumption on social identity: a study on Chinese female professionals

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Social Marketing

DOI: 10.1108/jsocm-03-2022-0066

Authors: Dan Wang, Sigen Song, Fanny Fong Yee Chan, Linyan Feng

Institutions: Chizhou University, Shanghai Institute of Technology, Hang Seng University of Hong Kong, Anhui University of Finance and Economics

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W4318317784

FWCI: 2.38

Cites: 80

Cited by: 9

Related to: 10