Work

Advertising Effects: More than Short Term

Year: 1993

Type: article

Source: Market Research Society Journal

DOI: 10.1177/147078539303500103

Author: Simon Broadbent

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W431896068

FWCI: 6.106

Cites: 1

Cited by: 23

Related to: 10