Work

Social action advertising: motivators and detractors in cause-oriented behaviors

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Social Marketing

DOI: 10.1108/jsocm-07-2022-0161

Author: Thomas Mueller

Institution: Appalachian State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4319598581

FWCI: 2.38

Cites: 31

Cited by: 9

Related to: 10