Work

Brand anthropomorphism’s impact on real estate purchase decisions of young buyers in India and the underlying reliance on spatial memory

Year: 2023

Type: article

Study design: Observational Study

Source: International Journal of Housing Markets and Analysis

DOI: 10.1108/ijhma-12-2022-0178

Authors: Andrea Rodrigues, Benny J. Godwin, Jossy P. George

Institution: Christ University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4319737044

FWCI: 1.851

Cites: 55

Cited by: 7

Related to: 10