Work

Social media influencers and consumer engagement: A review and future research agenda

Year: 2023

Type: article

Study design: Systematic Review

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.12901

Authors: Bandinee Pradhan, Kaushal Kishore, Nilesh Gokhale

Institutions: Pandit Deendayal Energy University, Symbiosis International University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4319790971

FWCI: 64.89

Cites: 136

Cited by: 152

Related to: 10