Work

Artificial Intelligence and Pricing

Year: 2023

Type: book-chapter

Abstract: As businesses become more sophisticated and welcome new technologies, artificial intelligence (AI)-based methods are increasingly being used for firms' pricing decisions. In this review article, we provide a survey of research in the area of AI and pricing. On the upside, research has shown that algorithms allow companies to achieve unprecedented advantages, including real-time response to demand and supply shocks, personalized pricing, and demand learning. However, recent research has uncovered unforeseen downsides to algorithmic pricing that are important for managers and policy-makers to consider.

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/s1548-643520230000020005

Authors: Diego Aparicio, Kanishka Misra

Institutions: Universidad de Navarra, University of California San Diego

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4322507108

FWCI: 53.02

Cites: 83

Cited by: 40

Related to: 10