Work

Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships

Year: 2023

Type: article

Source: Sport Marketing Quarterly

DOI: 10.32731/smq.321.032023.04

Authors: Jonathan A. Jensen, Brian R. Walkup, Adrien Bouchet

Institutions: University of North Carolina at Chapel Hill, Rollins College, University of Central Florida

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4322622951

FWCI: 0.782

Cites: 51

Cited by: 5

Related to: 10