Work

A Cluster-based Analysis for Targeting Potential Customers in a Real-world Marketing System

Year: 2022

Type: conference-paper

Source: IEEE International Conference on Intelligent Computer Communication and Processing (ICCP)

DOI: 10.1109/iccp56966.2022.10053985

Authors: Sheikh Sharfuddin Mim, Doina Logofatu

Institution: Frankfurt University of Applied Sciences

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4322731534

FWCI: 3.803

Cites: 16

Cited by: 9

Related to: 10