Work

Femvertising of luxury brands: Message concreteness, authenticity, and involvement

Year: 2023

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2023.2176902

Authors: Minjung Park, Jayoung Koo, Do Yuon Kim

Institutions: Metropolitan State University, Augsburg University, Gachon University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4323045273

FWCI: 10.84

Cites: 56

Cited by: 41

Related to: 10