Work

Machine Learning Application in Precision Marketing: A Systematic Literature Review and Comparative Study

Year: 2023

Type: conference-paper

Study design: Systematic Review

Source: Lecture notes in networks and systems

DOI: 10.1007/978-3-031-26254-8_87

Authors: Nouhaila El Koufi, Abdessamad Belangour, Mounir Sadiq

Institution: University of Hassan II Casablanca

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4323528893

FWCI: 2.387

Cites: 8

Cited by: 5

Related to: 10