Work

Store-brand product variety and price decisions under showrooming

Year: 2023

Type: article

Source: Computers & Industrial Engineering

DOI: 10.1016/j.cie.2023.109152

Authors: Chung-Chi Hsieh, Mahendrawathi ER, Prasasti Karunia Farista Ananto

Institutions: National Cheng Kung University, Institut Teknologi Sepuluh Nopember, UIN Sunan Ampel Surabaya

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Science and Technology, Taiwan

Award: Product Rollover and Manufacturer Channel Choice Considering Consumer Behavior

OpenAlex ID: W4323923598

FWCI: 3.702

Cites: 57

Cited by: 14

Related to: 10