Work

Exploration of Indian plus-size women's ready-to-wear: problems and preferences

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-10-2022-0206

Authors: Annu Kumari, Noopur Anand

Institution: National Institute of Fashion Technology

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4327974664

FWCI: 0.782

Cites: 48

Cited by: 5

Related to: 10