Work

The influence mechanism of quasi-site creativity stimulation on consumers’ impulse buying in e-commerce live streaming

Year: 2023

Type: article

Study design: Observational Study

Source: Multimedia Tools and Applications

DOI: 10.1007/s11042-023-15101-w

Authors: Shugang Li, Qian Dou, Zhaoxu Yu

Institutions: Shanghai University, East China University of Science and Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: 社会化电商平台中消费者代表性评价决策模型的构建及产品个性化改进研究

OpenAlex ID: W4353081852

FWCI: 5.024

Cites: 65

Cited by: 19

Related to: 10