Work

How marketers and consumers synchronize temporal modes to cocreate ritual vitality

Year: 2023

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-023-00935-5

Authors: Tonya Williams Bradford, John F. Sherry

Institutions: University of California, Irvine, University of Notre Dame

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4361003259

FWCI: 5.024

Cites: 75

Cited by: 19

Related to: 10