Work

Customer Segmentation and Future Purchase Prediction using RFM measures

Year: 2022

Type: conference-paper

Source: International Conference on Advances in Computing, Communication Control and Networking (ICAC3N)

DOI: 10.1109/icac3n56670.2022.10073993

Authors: Akash Patra, Ramkrishna Khan, S. Vijayalakshmi

Institution: Christ University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4361019758

FWCI: 2.377

Cites: 9

Cited by: 6

Related to: 10