Work

Sponsoring the UEFA Champions League: exploring the impact on brand equity among fan profiles

Year: 2023

Type: article

Study design: Observational Study

Source: Soccer and Society

DOI: 10.1080/14660970.2023.2194518

Authors: Remco M. Beek, Inge Derom

Institutions: Vrije Universiteit Brussel, Rotterdam University of Applied Sciences

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4362465168

FWCI: 0.8

Cites: 44

Cited by: 3

Related to: 10