Work

Imperative role of customer segmentation technique for customer retention using machine learning techniques

Year: 2023

Type: conference-paper

Source: International Conference on Artificial Intelligence and Smart Communication (AISC)

DOI: 10.1109/aisc56616.2023.10085487

Authors: Sakshi Koli, Rajesh Singh, Rashmi Mishra, Preeti Badhani

Institutions: Uttaranchal University, Graphic Era Hill University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4362496867

FWCI: 4.297

Cites: 48

Cited by: 9

Related to: 10