Work

A Machine Learning Approach to Segment the Customers of Online Sales Data for Better and Efficient Marketing Purposes

Year: 2023

Type: conference-paper

Source: International Conference on Artificial Intelligence and Knowledge Discovery in Concurrent Engineering (ICECONF)

DOI: 10.1109/iceconf57129.2023.10084339

Authors: Mathesh T, Sumathy G, Maheshwari A

Institution: Jeppiaar Engineering College

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4362499306

FWCI: 8.927

Cites: 14

Cited by: 10

Related to: 10