Work

Driving Force Behind Consumer Brand Engagement

Year: 2023

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-8312-1.ch012

Authors: Garima Mittal, Rohit Bansal

Institution: Maharshi Dayanand University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4362705786

FWCI: 39.1

Cites: 12

Cited by: 29

Related to: 10