Work

Brand Match vs. Mismatch and Its Impact on Avoidance Through Perceived Surveillance in the Context of Synced Advertising

Year: 2023

Type: book-chapter

Source: European Advertising Academy

DOI: 10.1007/978-3-658-40429-1_10

Authors: Asma Sifaoui, Garim Lee, Claire M. Segijn

Institutions: The University of Texas at Austin, University of Minnesota

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4363609195

FWCI: 12.13

Cites: 32

Cited by: 10

Related to: 10