Work

Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations

Year: 2023

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-023-00934-6

Authors: Christine Ringler, Nancy J. Sirianni, Joann Peck, Anders Gustafsson

Institutions: University of Alabama, Texas State University, University of Wisconsin–Madison, BI Norwegian Business School, University of Manchester

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4364378671

FWCI: 5.818

Cites: 42

Cited by: 22

Related to: 10