Work

Marketing KPIs: Marketingleistung vollständig erfassen und steuerbar machen

Year: 2023

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-40363-8_19

Authors: Thomas Burgartz, Andreas Krämer

Institution: University of Applied Sciences Europe

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4366126335

FWCI: 5.809

Cites: 24

Cited by: 8

Related to: 10