Work

Fallbeispiel: Deutsche Bahn – Kundenmanagement im Spannungsfeld zwischen BahnCard/BahnBonus und Aktionsangeboten

Year: 2023

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-40363-8_4

Authors: Bianca Brocke, Sven Neweling, Andreas Krämer

Institution: Deutsche Bahn (Germany)

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4366126896

FWCI: 4.357

Cites: 17

Cited by: 6

Related to: 10