Work

Antecedents and consequences of customer inspiration: a framework in the context of electronic device brands

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-12-2021-3799

Authors: Martin Hernani-Merino, Christian Fernando Libaque-Saenz, Jorge Dávalos

Institutions: University of the Pacific, Partnership for Economic Policy

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4366299319

FWCI: 3.173

Cites: 93

Cited by: 12

Related to: 10