Work

An Empirical Study on the Impulsive Buying Behaviour of Online Shoppers of Z Generation

Year: 2021

Type: article

Source: Quing International Journal of Commerce and Management

DOI: 10.54368/qijcm.1.4.0013

Author: Lalitha, Josephine J.;

Institution: PSG College of Arts & Science

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4366324563

FWCI: 1.63

Cites: 8

Cited by: 11

Related to: 10