Work

Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development

Year: 2023

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2023-0065

Author: Yung-Chuan Huang

Institution: Ming Chuan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4366414850

FWCI: 4.76

Cites: 40

Cited by: 18

Related to: 10