Work

Brand passion: a systematic review and future research agenda

Year: 2023

Type: review

Source: Journal of Brand Management

DOI: 10.1057/s41262-023-00324-x

Authors: Faheem Gul Gilal, Justin Paul, Asha Thomas, Lia Zarantonello, Rukhsana Gul Gilal

Institutions: Sukkur IBA University, University of Puerto Rico System, Wrocław University of Science and Technology, University of Roehampton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4366759609

FWCI: 1.513

Cites: 165

Cited by: 33

Related to: 10