Work

The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type

Year: 2023

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-09-2022-0286

Authors: Yajun Zhang, Zhuoyan Shao, Jin Zhang, Banggang Wu, Liying Zhou

Institutions: Guizhou University of Finance and Economics, Jinan University, Sichuan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4366974798

FWCI: 32.62

Cites: 62

Cited by: 75

Related to: 10