Work

Customer Segmentation Model using K-means Clustering on E-commerce

Year: 2023

Type: conference-paper

Source: International Conference on Sustainable Computing and Data Communication Systems (ICSCDS)

DOI: 10.1109/icscds56580.2023.10105070

Authors: Anshika Agrawal, Puneet Kaur, Monika Singh

Institution: Chandigarh University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4366978838

FWCI: 13.4

Cites: 21

Cited by: 15

Related to: 10