Work

Effects of consumer animosity on boycotts: the role of cognitive-affective evaluations and xenocentrism

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-11-2022-0235

Authors: Jiali Xie, Ho Jung Choo, Ha Kyung Lee

Institutions: Seoul National University, Chungnam National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4367309850

FWCI: 6.875

Cites: 52

Cited by: 26

Related to: 10