Work

How pop-ups drive online sales: moderating effects of online promotions

Year: 2023

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-09-2021-0687

Authors: Yahui Liu, Hualu Zheng, Shuai Yang, Junjie Wang

Institutions: Donghua University, Susquehanna University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4367322002

FWCI: 1.851

Cites: 62

Cited by: 7

Related to: 10