Work

How can brands encourage consumers to donate data to a data-driven social partnership? An examination of hedonic vs. functional categories

Year: 2023

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2023.113958

Authors: Sandra Maria Correia Loureiro, Enav Friedmann, Michael Breazeale, Ivo Middendorf

Institutions: Iscte – Instituto Universitário de Lisboa, Unidade de Investigação em Desenvolvimento Empresarial, Ben-Gurion University of the Negev, Mississippi State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4367400477

FWCI: 4.76

Cites: 119

Cited by: 18

Related to: 10