Work

Exploring the Effect of Synced Brand versus Competitor Brand on Brand Attitudes and Purchase Intentions

Year: 2023

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2023.2200777

Authors: Garim Lee, Asma Sifaoui, Claire M. Segijn

Institution: University of Minnesota

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Defense Health Agency

OpenAlex ID: W4367675513

FWCI: 0.791

Cites: 41

Cited by: 5

Related to: 10