Work

The role of internal branding in managing sustainable brand transformation

Year: 2023

Type: article

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/20515707231166617

Authors: Fatima Regany, Cristina Longo

Institutions: Université de Lille, Lille University ManageMENt

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4367680337

FWCI: 1.108

Cites: 129

Cited by: 7

Related to: 10