Work

How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender

Year: 2023

Type: article

Study design: Observational Study

Source: Kybernetes

DOI: 10.1108/k-11-2022-1594

Authors: Thamaraiselvan Natarajan, Deepak Ramanan Veera Raghavan, Jegan Jayapal

Institutions: National Institute of Technology Tiruchirappalli, Woxsen School of Business

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4367840980

FWCI: 9.52

Cites: 68

Cited by: 36

Related to: 10